Sales
Lesson 17 of 20 · Closing and Pipeline 1/4
Closing and Pipeline

Mutual action plan

A shared plan of steps, owners and dates from now to go-live.

Why it matters

A MAP lists the steps, owners and dates from now to go-live, agreed with the buyer. It exposes hidden steps like security review and legal.

How to apply it

  • Build it with the champion
  • Include legal, security and procurement
  • Review it every call

Common mistakes

  • Plans only you can see
  • Forgetting implementation steps

Quick answers

What is Mutual action plan?

A shared plan of steps, owners and dates from now to go-live. A MAP lists the steps, owners and dates from now to go-live, agreed with the buyer. It exposes hidden steps like security review and legal.

How do I apply Mutual action plan in sales?

Build it with the champion. Include legal, security and procurement. Review it every call.

What are common mistakes with Mutual action plan?

Plans only you can see. Forgetting implementation steps.

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