Sales
Lesson 14 of 20 · Pitch and Objections 2/4
Pitch and Objections

Tailored demo

Demo the workflows that solve the buyer's discovered pains, then agree next steps.

See it

Don't
  • Feature tour with no link to their problems
  • No next step
Do
Recap their 3 pains, show the 3 workflows that fix them using their example data, then agree next steps.

Why it matters

Great demos are tailored to discovered pains, show outcomes, and end with an agreed next step.

How to apply it

  • Recap pains first
  • Show outcomes with their data
  • Close with a next step

Common mistakes

  • Feature tours
  • Demoing before discovery

Quick answers

What is Tailored demo?

Demo the workflows that solve the buyer's discovered pains, then agree next steps. Great demos are tailored to discovered pains, show outcomes, and end with an agreed next step.

How do I apply Tailored demo in sales?

Recap pains first. Show outcomes with their data. Close with a next step.

What are common mistakes with Tailored demo?

Feature tours. Demoing before discovery.

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