UI/UX
Lesson 8 of 34 · Color & Contrast 3/4
Color & Contrast

60-30-10 rule

A balanced palette is roughly 60% neutral, 30% secondary and 10% accent.

See it

Don't
  • Every element uses a different bright color
  • Nothing neutral for the eye to rest on
  • The Export CTA doesn't stand out
Do
Dashboard
SalesUsersLeads
Export

Why it matters

Roughly 60% neutral, 30% secondary, 10% accent. When every element gets its own bright color, the accent can't guide attention anymore.

How to apply it

  • Start with neutral backgrounds and surfaces
  • Use a secondary color for structure like nav or cards
  • Save the accent for CTAs, links and key states

Common mistakes

  • Giving every section its own bright color
  • Spending the accent on decoration

Quick answers

What is 60-30-10 rule?

A balanced palette is roughly 60% neutral, 30% secondary and 10% accent. Roughly 60% neutral, 30% secondary, 10% accent. When every element gets its own bright color, the accent can't guide attention anymore.

How do I apply 60-30-10 rule in UI design?

Start with neutral backgrounds and surfaces. Use a secondary color for structure like nav or cards. Save the accent for CTAs, links and key states.

What are common mistakes with 60-30-10 rule?

Giving every section its own bright color. Spending the accent on decoration.

Got it?

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2 min

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