Forms & Microcopy
CTA copy
Button labels should describe what the user gets, not what the system does.
See it
Don't
- 'Submit' describes the system, not the benefit
Do
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Get my free auditWhy it matters
Buttons should describe what the user gets, not what the system does. 'Get my free audit' continues the user's thought.
How to apply it
- Use a verb plus the benefit, like Get my free audit
- Match the button to the headline's promise
- Remove risk right next to it, like No card needed
Common mistakes
- Submit, Click here and Learn more everywhere
Quick answers
What is CTA copy?
Button labels should describe what the user gets, not what the system does. Buttons should describe what the user gets, not what the system does. 'Get my free audit' continues the user's thought.
How do I apply CTA copy in UI design?
Use a verb plus the benefit, like Get my free audit. Match the button to the headline's promise. Remove risk right next to it, like No card needed.
What are common mistakes with CTA copy?
Submit, Click here and Learn more everywhere.