Graphics templates

# Creative brief: [project]

Client: ______  Deliverable: ______  Deadline: ______  Budget: ______

## The job
What are we making, in one sentence?

Why now? What changed?

## Audience
Who is this for? Be specific: role, situation, what they already think.

What do they think today, and what should they think after?

## The one thing
If they remember one thing, it should be:

## Deliverables and specs
- Formats and sizes:
- Where it appears (print, screen, both):
- Copy provided by: ______  Images provided by: ______

## Mandatories
- Logo, colors, typefaces:
- Legal or regulatory lines:
- Things we absolutely cannot do:

## Tone
Three words it should feel like: ______, ______, ______
Three words it should not: ______, ______, ______

## References
What they like, and specifically what about it:

## Approval
Who gives feedback: ______
Who signs off: ______
Rounds included: ______  Cost per extra round: ______

## Definition of done

# Logo delivery: [brand]

## Files
- [ ] Master vector (AI or EPS), CMYK, outlined
- [ ] SVG, optimised, for web
- [ ] PDF, for anyone without design software
- [ ] PNG at 500, 1000, 2000 px wide, transparent
- [ ] JPG on brand background, for platforms that reject transparency
- [ ] Favicon and app icon (16, 32, 180, 512 px)
- [ ] Social profile crop, tested in a circle

## Variants
- [ ] Primary lockup
- [ ] Stacked or secondary lockup
- [ ] Icon or monogram alone
- [ ] One-color black
- [ ] One-color white (knockout)
- [ ] Small-size simplified version

## Color
- [ ] Brand colors as HEX, RGB, CMYK and Pantone
- [ ] Which color goes on which background
- [ ] Contrast checked for the logotype on each background

## Rules
- [ ] Clear space defined against a part of the mark itself
- [ ] Minimum size, print and screen
- [ ] Misuse examples: stretched, recolored, on a busy photo, outlined, rotated
- [ ] Typeface names, weights and where to license them

## Folder structure
brand/
  01-logo/ (svg, pdf, png, ai)
  02-color/
  03-type/
  04-guidelines.pdf
  05-templates/

## Handover
- [ ] Guidelines PDF included
- [ ] Fonts licensed in the client's name, not mine
- [ ] Working files archived and backed up
- [ ] Walkthrough call done

PRINT SPECIFICATION
===================
Job: ____________________       Date: __________
Client: _________________       Contact: __________
Printer: ________________       Quote ref: __________

ITEM
Quantity:                 Flat size:              Folded size:
Pages / panels:           Orientation:

STOCK
Paper:                    Weight (gsm):           Finish:
Grain direction:          Cover stock (if different):

PRINTING
Process: offset / digital / screen
Colors front: 4/0  4/4  1/1  Pantone: ______
Colors back:
Special: foil / emboss / spot UV / die cut  Details:

FINISHING
Fold type:                Binding:
Trim:                     Lamination:
Creasing:                 Scoring:

FILES SUPPLIED
Format: PDF/X-1a or PDF/X-4
Bleed: 3 mm all round      Safe margin: 5 mm
Images: 300 ppi at final size, CMYK
Fonts: outlined / embedded
Spot colors named:
Dieline: on its own layer, named "dieline", set to overprint

PROOFING
Soft proof approved by: ______ on ______
Hard proof required: yes / no    Type: digital / wet
Proof approved by: ______ on ______

DELIVERY
Deliver to:
Deadline:                  Packing:
Samples required:

NOTES