Print Production
Proofing
Check files and proofs before the run, because reprints are expensive.
Why it matters
Artwork goes onto the supplied dieline, gets preflighted, then approved as a digital proof and ideally a physical sample before committing to the full run.
How to apply it
- Preflight: CMYK or spot, bleed, fonts outlined, images 300 ppi
- Approve a digital proof carefully
- Ask for a physical sample for new structures
Common mistakes
- Approving proofs on a phone
- Skipping samples for new materials
Quick answers
What is Proofing?
Check files and proofs before the run, because reprints are expensive. Artwork goes onto the supplied dieline, gets preflighted, then approved as a digital proof and ideally a physical sample before committing to the full run.
How do I apply Proofing in packaging design?
Preflight: CMYK or spot, bleed, fonts outlined, images 300 ppi. Approve a digital proof carefully. Ask for a physical sample for new structures.
What are common mistakes with Proofing?
Approving proofs on a phone. Skipping samples for new materials.