Right-sizing
Fit the pack to the product to cut material, void fill and freight, and meet upcoming EU limits.
See it
- Oversized box wastes material and shipping space
- Needs lots of void fill
Why it matters
The PPWR sets a 50% maximum empty space ratio for grouped, transport and e-commerce packaging from 1 January 2030, with the calculation method to be defined by the Commission.
Right-sized packaging cuts material, void fill and shipping costs, and it will be required in the EU.
How to apply it
- Measure the product with protection in mind
- Offer several box sizes for e-commerce
- Plan for the EU 50% empty space limit from 2030
Common mistakes
- One giant box for every order
- Relying on void fill to fix sizing
Quick answers
What is Right-sizing?
Fit the pack to the product to cut material, void fill and freight, and meet upcoming EU limits. The PPWR sets a 50% maximum empty space ratio for grouped, transport and e-commerce packaging from 1 January 2030, with the calculation method to be defined by the Commission.
How do I apply Right-sizing in packaging design?
Measure the product with protection in mind. Offer several box sizes for e-commerce. Plan for the EU 50% empty space limit from 2030.
What are common mistakes with Right-sizing?
One giant box for every order. Relying on void fill to fix sizing.