Sustainability and Systems
Variant system
Keep the layout fixed and change one strong cue (like color) per variant.
See it
Don't
- Near-identical colors across flavours
- Flavour name too small to spot
Do
Berry
Mango
Mint
Same layout, one clear color per flavour
Why it matters
Keep the layout consistent for brand recognition and use a strong color code per variant so shoppers find theirs instantly.
How to apply it
- Assign each variant a distinct color
- Keep variant names large
- Test the full range side by side
Common mistakes
- Similar colors for different flavours
- Changing layout per variant
Quick answers
What is Variant system?
Keep the layout fixed and change one strong cue (like color) per variant. Keep the layout consistent for brand recognition and use a strong color code per variant so shoppers find theirs instantly.
How do I apply Variant system in packaging design?
Assign each variant a distinct color. Keep variant names large. Test the full range side by side.
What are common mistakes with Variant system?
Similar colors for different flavours. Changing layout per variant.