Qualification
BANT
Budget, authority, need, timeline: a quick first qualification check.
Why it matters
BANT checks budget, authority, need and timeline. It's simple, but modern deals usually need deeper qualification too.
How to apply it
- Use it as a starting filter
- Ask naturally, not as a checklist
- Go deeper for complex deals
Common mistakes
- Treating BANT as the whole picture
- Skipping authority
Quick answers
What is BANT?
Budget, authority, need, timeline: a quick first qualification check. BANT checks budget, authority, need and timeline. It's simple, but modern deals usually need deeper qualification too.
How do I apply BANT in sales?
Use it as a starting filter. Ask naturally, not as a checklist. Go deeper for complex deals.
What are common mistakes with BANT?
Treating BANT as the whole picture. Skipping authority.