Pipeline math calculator
Turn a revenue target into the pipeline, meetings and weekly outreach it actually takes, with your own conversion rates.
Use your own numbers from the last two quarters. Guessing high here is how quarters get missed.
Working backwards from the number
Every revenue target is really an activity target wearing a suit. Deals needed is the target divided by average deal size. Opportunities needed is deals divided by win rate. Keep dividing by each conversion rate up the funnel and you reach the number of conversations you have to start, which is the only part you control day to day.
Two things break the arithmetic. The first is the sales cycle: pipeline created this month closes months later, so today's outreach pays next quarter's target, not this one. The second is optimistic inputs. Pull the real rates from your CRM, round them down, and treat coverage of three times the target as a floor rather than a comfort.
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