Strategy
Content pillars
3 to 5 recurring themes keep your content focused and recognisable.
Why it matters
Pillars keep content focused and recognisable: for example education, behind the scenes, customer stories and product.
How to apply it
- Base pillars on audience problems and your expertise
- Rotate pillars through the week
- Retire pillars that don't perform
Common mistakes
- Random posting
- All-promotional feeds
Quick answers
What is Content pillars?
3 to 5 recurring themes keep your content focused and recognisable. Pillars keep content focused and recognisable: for example education, behind the scenes, customer stories and product.
How do I apply Content pillars in social media marketing?
Base pillars on audience problems and your expertise. Rotate pillars through the week. Retire pillars that don't perform.
What are common mistakes with Content pillars?
Random posting. All-promotional feeds.