Community and Growth
Creators and UGC
Creators and customer content build trust, and paid partnerships must be disclosed.
Why it matters
Advertising rules in many countries require clear disclosure of paid partnerships, and platforms provide tools for it.
How to apply it
- Brief creators on goals, not scripts
- Get usage rights in writing
- Use the platform's paid partnership label
Common mistakes
- Undisclosed paid posts
- Using customer content without permission
Quick answers
What is Creators and UGC?
Creators and customer content build trust, and paid partnerships must be disclosed. Advertising rules in many countries require clear disclosure of paid partnerships, and platforms provide tools for it.
How do I apply Creators and UGC in social media marketing?
Brief creators on goals, not scripts. Get usage rights in writing. Use the platform's paid partnership label.
What are common mistakes with Creators and UGC?
Undisclosed paid posts. Using customer content without permission.