Community and Growth
Engagement rate
Engagement rate compares interactions to reach or followers; state which one you use.
Why it matters
Engagement rate by reach = engagements / reach x 100, so 100 / 2,000 x 100 = 5%. Always say which formula you use.
How to apply it
- By reach: engagements / reach x 100
- Compare like with like
- Track trends, not single posts
Common mistakes
- Comparing rates with different formulas
- Counting only likes
Quick answers
What is Engagement rate?
Engagement rate compares interactions to reach or followers; state which one you use. Engagement rate by reach = engagements / reach x 100, so 100 / 2,000 x 100 = 5%. Always say which formula you use.
How do I apply Engagement rate in social media marketing?
By reach: engagements / reach x 100. Compare like with like. Track trends, not single posts.
What are common mistakes with Engagement rate?
Comparing rates with different formulas. Counting only likes.