Strategy
Goals and KPIs
Set a clear goal first, then pick metrics that prove progress toward it.
Why it matters
Pick metrics that match the goal. Reach shows awareness, saves and comments show engagement, and clicks or leads show conversion.
SMART goals are specific, measurable, achievable, relevant and time-bound. That makes success and failure obvious.
How to apply it
- Write SMART goals
- Map each goal to 1 or 2 KPIs
- Review monthly
Common mistakes
- Chasing likes for a sales goal
- Tracking everything and acting on nothing
Quick answers
What is Goals and KPIs?
Set a clear goal first, then pick metrics that prove progress toward it. Pick metrics that match the goal. Reach shows awareness, saves and comments show engagement, and clicks or leads show conversion.
How do I apply Goals and KPIs in social media marketing?
Write SMART goals. Map each goal to 1 or 2 KPIs. Review monthly.
What are common mistakes with Goals and KPIs?
Chasing likes for a sales goal. Tracking everything and acting on nothing.