Measurement and Ads
Paid social basics
Choose the right objective, audience and creative, then optimise.
Why it matters
The objective tells the platform what to optimise for, so it comes first. Creative is built for the audience, then you launch and watch results.
Platforms optimise delivery for the objective you choose. Pick the one closest to the business outcome.
How to apply it
- Pick the objective closest to your outcome
- Start with a clear audience
- Refresh creative when results fade
Common mistakes
- Boosting random posts
- Changing settings daily
Quick answers
What is Paid social basics?
Choose the right objective, audience and creative, then optimise. The objective tells the platform what to optimise for, so it comes first. Creative is built for the audience, then you launch and watch results.
How do I apply Paid social basics in social media marketing?
Pick the objective closest to your outcome. Start with a clear audience. Refresh creative when results fade.
What are common mistakes with Paid social basics?
Boosting random posts. Changing settings daily.