Measurement and Ads
Reporting
Reports should explain what happened, why, and what you'll do next.
See it
Don't
- Only vanity numbers
- No insight or next step
Do
studio.brand
Reels with a customer story drove 62% of saves. Link clicks up 18%, cost per lead down 11%. Next month: 2 more story Reels, test a new hook.
Why it matters
Good reports connect metrics to goals, explain what worked and say what you'll do next.
How to apply it
- Lead with results vs goals
- Explain the top insight
- End with next actions
Common mistakes
- Only vanity numbers
- Reports with no recommendations
Quick answers
What is Reporting?
Reports should explain what happened, why, and what you'll do next. Good reports connect metrics to goals, explain what worked and say what you'll do next.
How do I apply Reporting in social media marketing?
Lead with results vs goals. Explain the top insight. End with next actions.
What are common mistakes with Reporting?
Only vanity numbers. Reports with no recommendations.