Accessibility & Trust
Peak-end rule
People judge an experience mostly by its best moment and its ending.
See it
Don't
- Cold, technical wording at the happiest moment
- No next step or delivery details
Do
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Why it matters
People judge an experience by its peak and its end. A warm, useful confirmation (what's next, when it arrives) lifts the whole journey.
How to apply it
- Design a warm, useful confirmation or thank-you page
- Celebrate milestones during onboarding
- Fix the most painful moments before polishing average ones
Common mistakes
- Dead-end success pages
- Ending with just a reference number
Quick answers
What is Peak-end rule?
People judge an experience mostly by its best moment and its ending. People judge an experience by its peak and its end. A warm, useful confirmation (what's next, when it arrives) lifts the whole journey.
How do I apply Peak-end rule in UI design?
Design a warm, useful confirmation or thank-you page. Celebrate milestones during onboarding. Fix the most painful moments before polishing average ones.
What are common mistakes with Peak-end rule?
Dead-end success pages. Ending with just a reference number.