Logo principles
Great logos are simple, distinctive, scalable and work in one color.
See it
- Gradients and fine details vanish when small
- Long script name is unreadable at icon size
Why it matters
Strong logos are simple, distinctive and scalable. Test at favicon size and in one color before falling in love with detail.
Research frames the problem, sketching explores widely, vector refinement comes after a direction is chosen, and testing in context catches problems before hand-off.
How to apply it
- Sketch many ideas before going digital
- Test at favicon size and in black and white
- Create lockups for different spaces
Common mistakes
- Gradients and fine detail that vanish when small
- Trendy effects that date quickly
Quick answers
What is Logo principles?
Great logos are simple, distinctive, scalable and work in one color. Strong logos are simple, distinctive and scalable. Test at favicon size and in one color before falling in love with detail.
How do I apply Logo principles in graphic design?
Sketch many ideas before going digital. Test at favicon size and in black and white. Create lockups for different spaces.
What are common mistakes with Logo principles?
Gradients and fine detail that vanish when small. Trendy effects that date quickly.