Typography
Type pairing
Combine typefaces with clear roles and enough contrast, usually two families at most.
See it
Don't
- Four typefaces with no clear roles
- Novelty fonts fight each other
Do
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Why it matters
Two typefaces are usually enough: one for display, one for text, with clear contrast between them. Vary weight and size before adding another family.
How to apply it
- Choose a display face and a text face
- Contrast them (serif with sans, or different weights)
- Build variety with size and weight, not more fonts
Common mistakes
- Three or more families
- Pairing two fonts that are almost the same
Quick answers
What is Type pairing?
Combine typefaces with clear roles and enough contrast, usually two families at most. Two typefaces are usually enough: one for display, one for text, with clear contrast between them. Vary weight and size before adding another family.
How do I apply Type pairing in graphic design?
Choose a display face and a text face. Contrast them (serif with sans, or different weights). Build variety with size and weight, not more fonts.
What are common mistakes with Type pairing?
Three or more families. Pairing two fonts that are almost the same.