Layout and Composition
White space
Empty space focuses attention and makes designs feel calm and premium.
See it
Don't
- Every space is filled with badges and specs
- No breathing room around the product
Do
Aurora
Swiss made
Why it matters
Generous white space signals confidence and quality, and focuses attention on the product. Premium brands say less, with more space around it.
How to apply it
- Give the hero element room around it
- Cut secondary content before cutting space
- Use space to separate groups
Common mistakes
- Filling every gap
- Cramming badges and specs around a product
Quick answers
What is White space?
Empty space focuses attention and makes designs feel calm and premium. Generous white space signals confidence and quality, and focuses attention on the product. Premium brands say less, with more space around it.
How do I apply White space in graphic design?
Give the hero element room around it. Cut secondary content before cutting space. Use space to separate groups.
What are common mistakes with White space?
Filling every gap. Cramming badges and specs around a product.