Shelf Impact
Brand block
Consistent design across a range creates a recognisable block on shelf.
Why it matters
Consistent colors, layout and structure across a range create a block of recognition on shelf, making the brand easy to spot and navigate.
How to apply it
- Keep layout and logo position fixed across the range
- Use one dominant brand color
- Design the range as a system, not single packs
Common mistakes
- Redesigning each product from scratch
- Moving the logo on every variant
Quick answers
What is Brand block?
Consistent design across a range creates a recognisable block on shelf. Consistent colors, layout and structure across a range create a block of recognition on shelf, making the brand easy to spot and navigate.
How do I apply Brand block in packaging design?
Keep layout and logo position fixed across the range. Use one dominant brand color. Design the range as a system, not single packs.
What are common mistakes with Brand block?
Redesigning each product from scratch. Moving the logo on every variant.