Shelf Impact
Front-of-pack clarity
Lead with the few messages that drive the purchase.
See it
Don't
- Eight claims compete for attention
- No clear flavour cue
Do
JUICY
Orange
Cold pressed · No added sugar
Why it matters
Pick one or two claims that matter most to the buyer. A clear flavour cue (color and image) does more than a wall of badges.
How to apply it
- Choose one or two hero claims
- Use imagery or color to cue flavour or benefit
- Move secondary claims to side panels
Common mistakes
- Walls of badges
- Claims that don't matter to the buyer
Quick answers
What is Front-of-pack clarity?
Lead with the few messages that drive the purchase. Pick one or two claims that matter most to the buyer. A clear flavour cue (color and image) does more than a wall of badges.
How do I apply Front-of-pack clarity in packaging design?
Choose one or two hero claims. Use imagery or color to cue flavour or benefit. Move secondary claims to side panels.
What are common mistakes with Front-of-pack clarity?
Walls of badges. Claims that don't matter to the buyer.