Content Craft
Captions
Captions can be long, but only the first line or two is visible, so front-load the value.
Why it matters
Only around the first 210 characters show in the feed (it varies by device), so the opening lines must earn the click.
How to apply it
- Put the hook in the first line
- Break text into short lines
- End with a clear prompt
Common mistakes
- Hashtag walls at the start
- Burying the point after 'see more'
Quick answers
What is Captions?
Captions can be long, but only the first line or two is visible, so front-load the value. Only around the first 210 characters show in the feed (it varies by device), so the opening lines must earn the click.
How do I apply Captions in social media marketing?
Put the hook in the first line. Break text into short lines. End with a clear prompt.
What are common mistakes with Captions?
Hashtag walls at the start. Burying the point after 'see more'.