Platform sizes
Use each platform's recommended sizes so content fills the screen and isn't cropped.
Why it matters
Portrait 4:5 at 1080 x 1350 takes more space in the feed. Keep key content away from the edges because the profile grid previews in 3:4.
Short-form video and stories are full-screen vertical 9:16, Instagram feed posts work best at 4:5, and standard YouTube videos are 16:9.
How to apply it
- Instagram feed: 1080 x 1350 (4:5)
- Reels, Stories, TikTok: 1080 x 1920 (9:16)
- Keep text away from edges and UI overlays
Common mistakes
- Landscape video in vertical feeds
- Text in areas covered by buttons
Quick answers
What is Platform sizes?
Use each platform's recommended sizes so content fills the screen and isn't cropped. Portrait 4:5 at 1080 x 1350 takes more space in the feed. Keep key content away from the edges because the profile grid previews in 3:4.
How do I apply Platform sizes in social media marketing?
Instagram feed: 1080 x 1350 (4:5). Reels, Stories, TikTok: 1080 x 1920 (9:16). Keep text away from edges and UI overlays.
What are common mistakes with Platform sizes?
Landscape video in vertical feeds. Text in areas covered by buttons.