Content Craft
Hooks
The first line or first seconds decide whether people keep watching or reading.
See it
Don't
- Greeting wastes the only visible line
- No reason to tap 'more'
Do
studio.brand
We raised our prices 40% and lost zero customers. Here's what we changed first:
Why it matters
The first line, or first second of video, decides whether people stop. Lead with the result, the tension or the surprise.
How to apply it
- Lead with the result or tension
- Show the payoff visually in the first second
- Add on-screen text for sound-off viewers
Common mistakes
- Greetings and long intros
- Logo animations before the value
Quick answers
What is Hooks?
The first line or first seconds decide whether people keep watching or reading. The first line, or first second of video, decides whether people stop. Lead with the result, the tension or the surprise.
How do I apply Hooks in social media marketing?
Lead with the result or tension. Show the payoff visually in the first second. Add on-screen text for sound-off viewers.
What are common mistakes with Hooks?
Greetings and long intros. Logo animations before the value.