Algorithms and Reach
Ranking signals
Recommendations lean on real interest: watch time, sends per reach and likes per reach.
Why it matters
Instagram's head has highlighted watch time, sends (shares via DM) per reach and likes per reach as key signals for recommendations.
Behaviour that shows real interest, like watching, rewatching and sharing, matters far more than hashtag counts or posting on the hour.
How to apply it
- Keep videos tight so people finish them
- Make content worth sending to a friend
- Study retention graphs
Common mistakes
- Chasing hacks
- Padding videos
Quick answers
What is Ranking signals?
Recommendations lean on real interest: watch time, sends per reach and likes per reach. Instagram's head has highlighted watch time, sends (shares via DM) per reach and likes per reach as key signals for recommendations.
How do I apply Ranking signals in social media marketing?
Keep videos tight so people finish them. Make content worth sending to a friend. Study retention graphs.
What are common mistakes with Ranking signals?
Chasing hacks. Padding videos.