Algorithms and Reach
Originality
Platforms favour original content over reposts.
See it
Don't
- Unoriginal reposts
- Visible watermarks from other platforms
Do
studio.brand
Films its own 30-second tips, with original audio and captions, 3 times a week.
Why it matters
Platforms like Instagram say they prioritise original content over reposts. Make your own, and avoid other apps' watermarks.
How to apply it
- Film your own takes
- Add commentary if you reference others
- Remove other apps' watermarks by re-exporting originals
Common mistakes
- Reposting others' clips
- Recycling TikTok-watermarked videos
Quick answers
What is Originality?
Platforms favour original content over reposts. Platforms like Instagram say they prioritise original content over reposts. Make your own, and avoid other apps' watermarks.
How do I apply Originality in social media marketing?
Film your own takes. Add commentary if you reference others. Remove other apps' watermarks by re-exporting originals.
What are common mistakes with Originality?
Reposting others' clips. Recycling TikTok-watermarked videos.