Algorithms and Reach
Social search
People search on social apps, so keywords in captions and on-screen text matter.
Why it matters
Social platforms work like search engines now. Relevant keywords in captions, text overlays and a few precise hashtags help discovery more than stuffing.
How to apply it
- Use the words your audience searches
- Add keywords to on-screen text and captions
- Use a few precise hashtags
Common mistakes
- Hashtag stuffing
- Unrelated trending tags
Quick answers
What is Social search?
People search on social apps, so keywords in captions and on-screen text matter. Social platforms work like search engines now. Relevant keywords in captions, text overlays and a few precise hashtags help discovery more than stuffing.
How do I apply Social search in social media marketing?
Use the words your audience searches. Add keywords to on-screen text and captions. Use a few precise hashtags.
What are common mistakes with Social search?
Hashtag stuffing. Unrelated trending tags.