Path for founders
Fix your website in an afternoon
No design background needed. Learn the few principles that move leads, then check your own site.
Your progress
- Tool20-point website checkScore your own website in five minutes and see exactly what to fix first.
- LessonVisual hierarchyArrange size, weight, color and position so people see the most important thing first.
- LessonCTA copyButton labels should describe what the user gets, not what the system does.
- LessonTrust signalsLower perceived risk with proof and reassurance at the moment of decision.
- LessonVon Restorff effectWhen similar items are shown together, the one that differs gets noticed and remembered.
- LessonJakob's LawUsers spend most of their time on other sites and expect yours to work the same way.
- LessonHick's LawThe more options people see, the longer they take to decide.
- LessonAsk only what you needEvery extra field lowers completion, so ask only what this step needs.
- LessonWCAG 2.2 AA contrastNormal text needs at least 4.5:1 contrast with its background. Large text and UI parts need 3:1.
- ToolContrast checkerTest any text and background pair against WCAG 2.2, see color-blind previews and get the nearest passing color.
- LessonPeak-end rulePeople judge an experience mostly by its best moment and its ending.
- LessonEmpty statesAn empty screen should explain what goes there and how to fill it.
- GamePlay Level 5: Forms & MicrocopyTest your eye on real form and copy decisions.
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Bad Design designs and builds B2B websites that turn visitors into leads.