Color
Color balance
Balance a palette so one accent guides attention, roughly 60% neutral, 30% secondary and 10% accent.
See it
Don't
- Five competing bright colors
- No neutral space, so the call to action gets lost
Do
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Why it matters
A mostly neutral base with one strong accent (roughly 60-30-10) lets the accent do its job: pointing at the thing you want people to do.
How to apply it
- Start with neutral backgrounds
- Reserve the accent for the key message or action
- Limit bright colors on one layout
Common mistakes
- Five saturated colors fighting
- Using the accent for decoration
Quick answers
What is Color balance?
Balance a palette so one accent guides attention, roughly 60% neutral, 30% secondary and 10% accent. A mostly neutral base with one strong accent (roughly 60-30-10) lets the accent do its job: pointing at the thing you want people to do.
How do I apply Color balance in graphic design?
Start with neutral backgrounds. Reserve the accent for the key message or action. Limit bright colors on one layout.
What are common mistakes with Color balance?
Five saturated colors fighting. Using the accent for decoration.