Logos and Production
File formats
Choose SVG, PNG, JPG or PDF based on where the graphic will be used.
Why it matters
SVG for scalable vector graphics on the web, PNG for transparency and sharp flat graphics, JPG for photos, and PDF for print-ready files.
How to apply it
- SVG for scalable web graphics
- PNG for transparency and flat graphics
- JPG for photos, PDF for print
Common mistakes
- JPG for logos with text
- Huge PNG photos on websites
Quick answers
What is File formats?
Choose SVG, PNG, JPG or PDF based on where the graphic will be used. SVG for scalable vector graphics on the web, PNG for transparency and sharp flat graphics, JPG for photos, and PDF for print-ready files.
How do I apply File formats in graphic design?
SVG for scalable web graphics. PNG for transparency and flat graphics. JPG for photos, PDF for print.
What are common mistakes with File formats?
JPG for logos with text. Huge PNG photos on websites.