Editing and Voice
Be specific
Concrete numbers, names and examples beat adjectives.
See it
Don't
- Empty adjectives
- No number, no proof
Do
Build a client report in 4 minutes instead of an hour.
Why it matters
Specifics beat superlatives. A concrete number or example makes claims believable.
How to apply it
- Replace adjectives with results
- Use real examples
- Show, don't claim
Common mistakes
- 'Amazing', 'powerful', 'best-in-class'
- Unverifiable superlatives
Quick answers
What is Be specific?
Concrete numbers, names and examples beat adjectives. Specifics beat superlatives. A concrete number or example makes claims believable.
How do I apply Be specific in content writing?
Replace adjectives with results. Use real examples. Show, don't claim.
What are common mistakes with Be specific?
'Amazing', 'powerful', 'best-in-class'. Unverifiable superlatives.