Editing and Voice
Brand voice
Keep one consistent personality, and adjust tone to the moment.
Why it matters
A brand keeps one voice but shifts tone: playful in a launch post, calm and clear in an outage notice.
How to apply it
- Define 3 voice traits with do and don't examples
- Adjust tone for context
- Keep a word list
Common mistakes
- Jokes in serious situations
- A different personality in every channel
Quick answers
What is Brand voice?
Keep one consistent personality, and adjust tone to the moment. A brand keeps one voice but shifts tone: playful in a launch post, calm and clear in an outage notice.
How do I apply Brand voice in content writing?
Define 3 voice traits with do and don't examples. Adjust tone for context. Keep a word list.
What are common mistakes with Brand voice?
Jokes in serious situations. A different personality in every channel.