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Bad Design Academy Content

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Content lessons

20 short lessons in 5 topics. Read one, then test yourself.

Your progress

0 of 20 lessons complete

Test yourself

Cheat sheet

1

Clear Writing

Structure

Persuasion

SEO and the Web

Editing and Voice

Your results

Stars & certificate

All lessons

Search lessons

1. Clear Writing

01Know your readerRead →02Plain languageRead →03Active voiceRead →04One core messageRead →

2. Structure

05Inverted pyramidRead →06Scannable formattingRead →07HeadlinesRead →08Strong introsRead →

3. Persuasion

09AIDARead →10PASRead →11Benefits over featuresRead →12Social proofRead →

4. SEO and the Web

13Search intentRead →14Helpful contentRead →15Meta titles and descriptionsRead →16Internal linksRead →

5. Editing and Voice

17ReadabilityRead →18Cut filler wordsRead →19Brand voiceRead →20Be specificRead →