Clear Writing
Know your reader
Write for a specific reader with a specific need and next step.
Why it matters
Every writing decision flows from the reader: their problem, their knowledge and the action you want. Word counts and keywords come later.
How to apply it
- Describe the reader in one sentence
- List the questions they're asking
- Decide the one action you want
Common mistakes
- Writing for 'everyone'
- Explaining what the reader already knows
Quick answers
What is Know your reader?
Write for a specific reader with a specific need and next step. Every writing decision flows from the reader: their problem, their knowledge and the action you want. Word counts and keywords come later.
How do I apply Know your reader in content writing?
Describe the reader in one sentence. List the questions they're asking. Decide the one action you want.
What are common mistakes with Know your reader?
Writing for 'everyone'. Explaining what the reader already knows.