Clear Writing
Plain language
Use everyday words and concrete outcomes so readers understand instantly.
See it
Don't
- Buzzwords with no concrete meaning
- Long abstract nouns hide the benefit
Do
We help your teams share files and finish projects faster.
Why it matters
Plain language uses everyday words and concrete outcomes. Readers shouldn't need to decode what you do.
Short, common words are faster to read and feel more human. Save technical terms for audiences who use them.
How to apply it
- Swap abstract nouns for verbs
- Replace jargon with common words
- Read it aloud
Common mistakes
- Buzzwords like synergy and leverage
- Long words when short ones work
Quick answers
What is Plain language?
Use everyday words and concrete outcomes so readers understand instantly. Plain language uses everyday words and concrete outcomes. Readers shouldn't need to decode what you do.
How do I apply Plain language in content writing?
Swap abstract nouns for verbs. Replace jargon with common words. Read it aloud.
What are common mistakes with Plain language?
Buzzwords like synergy and leverage. Long words when short ones work.