Persuasion
PAS
Problem, agitate, solution: name the pain, show its cost, present the fix.
Why it matters
Name the reader's problem, make its cost vivid, then present your offer as the solution.
How to apply it
- Use the reader's words for the problem
- Make the cost concrete
- Show how your offer solves it
Common mistakes
- Exaggerating pain dishonestly
- Agitating without offering a real solution
Quick answers
What is PAS?
Problem, agitate, solution: name the pain, show its cost, present the fix. Name the reader's problem, make its cost vivid, then present your offer as the solution.
How do I apply PAS in content writing?
Use the reader's words for the problem. Make the cost concrete. Show how your offer solves it.
What are common mistakes with PAS?
Exaggerating pain dishonestly. Agitating without offering a real solution.