Persuasion
AIDA
Attention, interest, desire, action: a classic sequence for persuasive copy.
Why it matters
Grab attention, build interest with relevant detail, create desire with benefits and proof, then ask for a clear action.
How to apply it
- Hook with the reader's problem or goal
- Build interest with relevant detail
- End with one clear action
Common mistakes
- Asking for action before earning interest
- Several competing CTAs
Quick answers
What is AIDA?
Attention, interest, desire, action: a classic sequence for persuasive copy. Grab attention, build interest with relevant detail, create desire with benefits and proof, then ask for a clear action.
How do I apply AIDA in content writing?
Hook with the reader's problem or goal. Build interest with relevant detail. End with one clear action.
What are common mistakes with AIDA?
Asking for action before earning interest. Several competing CTAs.