Structure
Scannable formatting
Online readers scan, so use headings, lists and bold key terms.
See it
Don't
- One long run-on sentence
- Steps hidden inside a paragraph
Do
Reset your password
- On the login page, click Forgot password
- Enter your email
- Open our email and click the link
- Choose a new password (8+ characters)
Why it matters
People scan online content. Headings, numbered steps and bold key terms help them find what they need without reading everything.
The F-pattern shows up when text is unformatted and people want to minimize effort, so they miss content on the right. Good formatting breaks the pattern.
How to apply it
- Front-load headings with key words
- Use numbered steps for processes
- Keep paragraphs short
Common mistakes
- Walls of text
- Headings that are clever but vague
Quick answers
What is Scannable formatting?
Online readers scan, so use headings, lists and bold key terms. People scan online content. Headings, numbered steps and bold key terms help them find what they need without reading everything.
How do I apply Scannable formatting in content writing?
Front-load headings with key words. Use numbered steps for processes. Keep paragraphs short.
What are common mistakes with Scannable formatting?
Walls of text. Headings that are clever but vague.