Structure
Headlines
Headlines should be specific and promise a clear benefit.
See it
Don't
- Vague, no reason to click
- No specific benefit or promise
Do
7 Email Subject Lines That Doubled Our Open Rate
Why it matters
Good headlines are specific and promise a clear benefit. Numbers and concrete outcomes help, as long as the article delivers.
How to apply it
- Say what the reader gets
- Use numbers or concrete outcomes
- Write 10 options and pick the best
Common mistakes
- Vague labels
- Clickbait the article doesn't deliver
Quick answers
What is Headlines?
Headlines should be specific and promise a clear benefit. Good headlines are specific and promise a clear benefit. Numbers and concrete outcomes help, as long as the article delivers.
How do I apply Headlines in content writing?
Say what the reader gets. Use numbers or concrete outcomes. Write 10 options and pick the best.
What are common mistakes with Headlines?
Vague labels. Clickbait the article doesn't deliver.