Persuasion
Social proof
Specific, attributed results from real customers make claims believable.
See it
Don't
- Anonymous and vague
- No result a reader can relate to
Do
"We cut onboarding time from 3 weeks to 4 days." - Maya Iyer, Ops Lead, Northwind
Why it matters
Specific, attributed results feel real. Use real names, roles and outcomes, with permission.
How to apply it
- Use real names, roles and companies (with permission)
- Quote measurable outcomes
- Place proof near the CTA
Common mistakes
- Anonymous praise
- Fake or invented testimonials
Quick answers
What is Social proof?
Specific, attributed results from real customers make claims believable. Specific, attributed results feel real. Use real names, roles and outcomes, with permission.
How do I apply Social proof in content writing?
Use real names, roles and companies (with permission). Quote measurable outcomes. Place proof near the CTA.
What are common mistakes with Social proof?
Anonymous praise. Fake or invented testimonials.