SEO and the Web
Search intent
Match the page format to why people search: learn, compare or buy.
Why it matters
Match the page to the intent: guides for learning, comparisons for evaluating, product or offer pages for buying.
How to apply it
- Search the keyword and study the top results
- Match the format that ranks
- Answer the core question early
Common mistakes
- Sales pages for 'how to' searches
- Guides for 'buy' searches
Quick answers
What is Search intent?
Match the page format to why people search: learn, compare or buy. Match the page to the intent: guides for learning, comparisons for evaluating, product or offer pages for buying.
How do I apply Search intent in content writing?
Search the keyword and study the top results. Match the format that ranks. Answer the core question early.
What are common mistakes with Search intent?
Sales pages for 'how to' searches. Guides for 'buy' searches.