Editing and Voice
Cut filler words
Remove words that add no meaning so the message lands faster.
See it
Don't
- Filler words: really, just, basically, actually, very
- The news is buried at the end
Do
Our new app is live.
Why it matters
Cut words that don't add meaning. Short sentences put the news where readers see it.
How to apply it
- Search for very, really, just, actually, basically
- Delete and reread
- Put the news in the first clause
Common mistakes
- Stacked qualifiers
- Long preambles
Quick answers
What is Cut filler words?
Remove words that add no meaning so the message lands faster. Cut words that don't add meaning. Short sentences put the news where readers see it.
How do I apply Cut filler words in content writing?
Search for very, really, just, actually, basically. Delete and reread. Put the news in the first clause.
What are common mistakes with Cut filler words?
Stacked qualifiers. Long preambles.