Helpful content
Create people-first content that shows experience and expertise, as Google Search Central recommends.
Why it matters
Google's guidance asks for helpful, reliable, people-first content, and describes E-E-A-T (experience, expertise, authoritativeness, trust) as a way to think about quality.
E-E-A-T is experience, expertise, authoritativeness and trustworthiness. First-hand experience shows readers you've actually done the thing.
How to apply it
- Share first-hand experience and examples
- Answer the question fully
- Show who wrote it and why they're credible
Common mistakes
- Writing for search engines first
- Summarising others without adding anything
Quick answers
What is Helpful content?
Create people-first content that shows experience and expertise, as Google Search Central recommends. Google's guidance asks for helpful, reliable, people-first content, and describes E-E-A-T (experience, expertise, authoritativeness, trust) as a way to think about quality.
How do I apply Helpful content in content writing?
Share first-hand experience and examples. Answer the question fully. Show who wrote it and why they're credible.
What are common mistakes with Helpful content?
Writing for search engines first. Summarising others without adding anything.