SEO and the Web
Meta titles and descriptions
Titles and descriptions are your ad in search results.
See it
Don't
- Title is a list of generic words
- Description doesn't say what's on the page
Do
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Why it matters
Titles should name the topic and brand; descriptions should summarize the value and give a reason to click. Keep key words early.
How to apply it
- Put the main topic early in the title
- Add the brand at the end
- Summarize the value in the description
Common mistakes
- Generic 'Home' titles
- Duplicate descriptions across pages
Quick answers
What is Meta titles and descriptions?
Titles and descriptions are your ad in search results. Titles should name the topic and brand; descriptions should summarize the value and give a reason to click. Keep key words early.
How do I apply Meta titles and descriptions in content writing?
Put the main topic early in the title. Add the brand at the end. Summarize the value in the description.
What are common mistakes with Meta titles and descriptions?
Generic 'Home' titles. Duplicate descriptions across pages.