SEO and the Web
Internal links
Link related pages with descriptive anchor text.
Why it matters
Descriptive anchor text tells readers and search engines what the linked page is about. 'Click here' says nothing.
How to apply it
- Describe the destination in the link text
- Link to deeper guides from overviews
- Fix broken links regularly
Common mistakes
- 'Click here' links
- Linking every other word
Quick answers
What is Internal links?
Link related pages with descriptive anchor text. Descriptive anchor text tells readers and search engines what the linked page is about. 'Click here' says nothing.
How do I apply Internal links in content writing?
Describe the destination in the link text. Link to deeper guides from overviews. Fix broken links regularly.
What are common mistakes with Internal links?
'Click here' links. Linking every other word.