You're still the only person who can explain the product
Sales calls, investor meetings and the website all depend on you telling the story. The site should do some of that for you.
- Founder
- Co-founder
- CEO
For founders who are tired of apologising for their website.
You've got a product, customers and maybe a round. What you don't have is time to manage four vendors or explain your company to a designer from scratch. We take the whole website off your plate and keep you in the loop without eating your week.
Sound familiar?
What's probably bugging you
The site was built for an earlier company
It worked at pre-seed. Now your buyers, pricing and product have moved on and the site hasn't.
Too many vendors, too little time
A designer, a copywriter, a developer and an SEO freelancer, each needing briefs and reviews. You don't have the hours.
Redesigns that didn't change anything
You've paid for a new look before. It was prettier. Demos didn't move.
Why the website matters more than it used to
67%
of B2B buyers prefer a rep-free buying experience.
94%
of buying groups rank their preferred vendors before first contact with sales.
Working with us
How we work with founders
One point of contact
You talk to the founder of Bad Design, not an account manager relaying messages.
Decisions, not decks
We bring two or three clear options with a recommendation. You decide in minutes, not meetings.
Async by default
Loom walkthroughs and a shared channel. Calls only when a decision needs one.
Everything tied to pipeline
Every recommendation says what it does for leads or brand, so you can prioritise like an operator.
Where we help
What we'd take off your plate
A typical plan
Your first 90 days
Every plan is adjusted after the roast. This is what it usually looks like.
- Weeks 1 to 2
01Quick wins
- Free roast of your current site
- Fix the headline, CTA and top friction points
- Agree positioning in one working session
- Weeks 3 to 6
02Rebuild the core
- New homepage, pricing and product pages
- Messaging your sales team can reuse
- Build on a platform your team can edit
- Months 2 to 3
03Compound
- Case studies and use case pages
- Deck and brand refresh if you're raising
- Monthly review of what's converting
How much of my time will this take?
Expect a kickoff, a positioning session and a handful of short reviews. Most of the rest happens async so you can keep running the company.
We're raising soon. Can you move fast?
Yes. Tell us the date and we'll plan backwards from it, starting with what investors will see first: homepage, deck and product story.
What if I have strong opinions on design?
Good. We'd rather hear them early. We'll push back when we think something will hurt conversion, and explain why.
Let's make the website do its job.
Send your URL. You'll get the top problems and the one fix worth doing first, written for you, not for designers.