The user and the buyer are different people
Head office signs, site teams use it. If the site only speaks to one, adoption or approval fails.
Proptech + construction
Proptech websites that make sense on a site office laptop.
Judged on: will the site team open it twice?
Owners, operators and contractors buy software to stop losing money on buildings. They're busy, mobile and sceptical of anything that needs a training programme. We build sites that show the gain in one screen.
Who's reading your website
Owner or asset manager
Yield, occupancy, cost per square foot
Operations or facilities lead
Fewer escalations and less manual chasing
Project or site manager
Something the crew will actually open on site
Finance + IT
Fit with ERP, accounting and existing systems
The problem
Why proptech websites are hard
Portfolios vary wildly
One building, a hundred sites, mixed use. Generic copy makes every buyer think you were built for someone else.
Low tolerance for complexity
If it looks like it needs a two-week rollout, a busy operator will keep using spreadsheets.
Long, capital-linked cycles
Purchases follow budget cycles and project stages, so most visitors are not ready today.
From site to head office
The loop your product has to close
Property software is used in one place and paid for in another. Show the loop and both readers see themselves in it.
- 01
On site
A phone, bad signal, two minutes. What gets logged
- 02
Routed
Who gets the job, what the SLA is, what escalates
- 03
Head office
Cost, compliance and status across the portfolio
- 04
Decision
Budget, renewal or capital plan, with numbers behind it
The fix
What your website has to do
Proptech + construction example pageHomepage or key page mockup, 1000×1200
Show the product on a phone
Site and field teams work on mobile. Screenshots of a desktop dashboard don't answer their question.
Segment by portfolio type
Separate pages for owners, operators and contractors, with numbers that match their scale.
Prove the money
Cost avoided, hours saved, downtime cut. Property buyers think in per-asset and per-square-foot terms.
Catch the not-yet buyers
Benchmarks, checklists and calculators that stay useful until the budget opens.
Proof
Trust signals buyers look for
Put these where buyers make decisions: near CTAs, on pricing and in the footer. Not buried on an About page.
- Named portfolios or project types
- Case studies with cost or occupancy numbers
- Integrations with ERP and accounting tools
- Implementation timeline and training effort
- Uptime and support coverage
- Certifications relevant to the sector
94%
of buying groups rank their preferred vendors before first contact with sales.
If your website doesn't make the shortlist, sales never gets a shot.
Where to start
Pages we'd build first
A typical starting sitemap for proptech companies. We adjust it after the audit.
Homepage
Outcome, mobile proof, segment links
Solutions by segment
Owners, operators, contractors
Product tour
Mobile and desktop, side by side
Integrations
ERP, accounting, BMS
Case studies
By asset type and portfolio size
Resources
Benchmarks and calculators
Proptech + construction FAQ
Questions we hear a lot
Something else? Email admin@baddesign.io. The founder replies.
Should we build pages per asset type?
If your numbers change by asset type, yes. Buyers need to see their kind of building before they believe the case study.
Our buyers are not online much. Does the site matter?
It matters at the shortlist stage. Someone will check you before the meeting, often on a phone in a site office.
How do we handle long budget cycles?
Give people a reason to come back: a benchmark, a calculator, a short newsletter. Capture interest without demanding a demo.
Let's fix your proptech site.
Send your URL. We'll review it against what buyers in your industry look for, and send the top fixes free.