“The headline could sell yoghurt.”
Costs you: Qualified visitors bounce
New studio in Mumbai →
Your website is finelosing deals.
We're Bad Design. We fix the positioning, UI, copy and code that quietly scare off your buyers. For B2B SaaS founders, Seed to Series B.
Free. Done by a human. No sales call required.
Hero showreelAutoplay loop of a redesigned client site, 1920×1080 WebM/MP4 or WebP
Built for founders at
5services under one roof
1team, founder-led
0account managers
6audit phases on every project
Symptoms
Sound a bit familiar?
“Book a demo is hiding in the footer.”
Costs you: Demos you never knew about
“Sales sends a PDF instead.”
Costs you: Longer sales cycles
“Blog last updated in 2023.”
Costs you: Buyers think nobody's home
“You raised. The site didn't.”
Costs you: Trust with buyers, hires, investors
“Built on a template in a weekend.”
Costs you: Credibility in 5 seconds
Start with the problem
What's actually broken?
Pick the one that stings. We'll show you how we fix it.
Drag the handle
Spot the difference.
Left is every SaaS homepage we've ever audited. Right is what a buyer actually needs: what it is, who it's for, one clear next step, and proof.
- Headline passes the 5-second test
- One primary CTA, visible above the fold
- Three nav paths, not ten
- Proof sitting right next to the ask
LedgerlyProductPricingBook demo
Month-end close for finance teams
Close your books in 2 days, not 12.
Ledgerly reconciles bank, cards and invoices automatically, so month-end stops eating your team.
Book a 20-min demoSee pricing
SOC 2Xero + Tally syncRead case study
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10 nav linkssays nothinggrey CTAHow we work
Roast. Plan. Rebuild. Grow.
Four steps, in this order, every time. You always know what's happening, what it costs and why it matters.
Start with step one- 01
Roast
Find what's leaking pipeline.
A 6-phase audit of your site: ICP fit, user flow, colour, UI laws, trust and conversion, tech and accessibility. Every point comes with a screenshot and a fix.
You getScored audit /100Annotated screenshotsCompetitor gap table - 02
Plan
Rank every fix by money.
Each fix gets tagged by effort and by what it does for leads or brand. Quick wins in weeks one and two, bigger swings after.
You getPrioritised roadmapScope + timelineFixed quote - 03
Rebuild
Design, copy and code together.
UI/UX, messaging and development move as one team, so nothing gets lost between a designer, a copywriter and a dev who ghosts.
You getFigma designsConversion copyBuilt site - 04
Grow
Launch, measure, keep fixing.
We ship, set up tracking on the conversions that matter, watch what visitors actually do and keep fixing what's leaking.
You getLaunchAnalytics setupMonthly review
Services
One studio. No juggling.
Everything your website needs to sell, under one roof and one Slack channel.
See all servicesUI/UX design
Interfaces that make the next step obvious.
Websites, product UI, onboarding flows and design systems. Built on real UI laws, not vibes.
Copy humans read.
Website copy, case studies and blogs. Zero “synergy”.
Know what to fix first.
Who you sell to, what to say and what to fix first.
- Buyer
- Finance leadHead of ops
- Company
- 50 to 500 peopleSeries A to B
Not another Canva template.
Brand identity, pitch decks, social and ad creative.
Sites, web apps, mobile apps.
Websites, web apps and mobile apps. Front end and back end, then we hand you the keys.
lcp ≤ 2.5spassinp ≤ 200mspassa11y WCAG 2.2 AApass
Tools + technology
What we work in
Every discipline, every tool, in one place. Pick a row to see the stack behind it, front end and back end included.
Design, prototype, test, then hand over something a developer can build without guessing.
Design + prototype
- Figma
- FigJam
- Framer
- Rive
- Lottie
- Principle of least surprise
Research + testing
- Maze
- Hotjar
- Microsoft Clarity
- Optimal Workshop
- Useberry
- Five-second tests
Systems + accessibility
- Design tokens
- Storybook
- Stark
- axe DevTools
- WCAG 2.2 AA
- Keyboard + screen reader passes
Already running something else? We work in your tools, or tell you honestly when they are the problem.
Work
Things we've unbroken
Hover a project to preview it. Click through for the full story.
- 01BigYellowFishStrategy + UI/UX designWorkforce risk and wellbeing
- 02BotGaugeStrategy + UI/UX designAI agent testing
- 03FelicidadeStrategy + UI/UX designWellbeing
- 04Godrej Pet Care OEMStrategy + UI/UX designPrivate label manufacturing
- 05HomeitupUI/UX design + Content + copyInterior design
- 06LIVOStrategy + UI/UX designProperty management software
- 07Momentum91Strategy + UI/UX designOffshore development
- 08OritiqStrategy + UI/UX designSupply chain software
- 09UngenderStrategy + UI/UX designWorkplace compliance
Ways to work
Start free. Scale up.
Every project starts with the roast. No surprises after that.
The Roast
Free
For founders who suspect something's off.
- Homepage review against our audit framework
- Top 3 problems holding back leads
- The single highest-leverage fix
- No sales call required
The Sprint
Fixed scope
For teams who need a new site, fast.
- Full 6-phase audit
- Homepage + key pages redesigned
- Conversion copy written
- Built, launched, handed over
- Tracking + analytics setup
The Partner
Monthly
For startups that ship every week.
- Design on demand
- Landing pages for every launch
- Content engine
- Monthly performance review
Why is a design studio called Bad Design?
Because that's what we hunt. Every studio promises good design. We'd rather point at the bad stuff costing you money and fix it. Also, you'll remember the name.
Who do you work with?
B2B SaaS founders and marketing leads, mostly Seed to Series B. If your site has to explain a complex product and turn visitors into demos, we're a fit.
What's in the free roast?
We review your homepage against our audit framework and send back the top problems holding back leads, plus the one fix worth doing first. No call needed to get it.
You're new. Why should I trust you?
Fair question. Start with the free roast. If it doesn't tell you something useful about your own site, don't hire us. That's the whole pitch.
Can my team edit the site afterwards?
Yes. We build on tools your team can use and hand over a simple guide, so you're never waiting on us to fix a typo.
Do you work outside India?
Yes. We're in Mumbai and work remotely with founders anywhere, async-first, with overlap calls when you need them.
Show us the bad design.
Send your URL. We'll tell you, honestly and specifically, what's scaring buyers off and what to fix first.