Onboarding loses people
Users sign up, poke around and never reach the moment where the product clicks.
- Head of Product
- VP Product
- Product Manager
- Head of Design
For product leaders who want users to reach the 'aha' moment faster.
Your roadmap is full and your designers are stretched. Meanwhile onboarding leaks, the UI has drifted and the marketing site promises things the product explains badly. We add senior UX capacity without adding headcount.
Sound familiar?
What's probably bugging you
The UI has drifted
Years of shipping fast left five button styles, three modal patterns and no single source of truth.
Design is the bottleneck
Your design team can't keep up with engineering, so features ship half-designed.
Marketing and product don't match
The website shows one product, the app looks like another, and users notice the gap.
Why the website matters more than it used to
67%
of B2B buyers prefer a rep-free buying experience.
94%
of buying groups rank their preferred vendors before first contact with sales.
Working with us
How we work with product leaders
Senior UX on demand
We slot into your sprint rhythm and work from your backlog, not a separate agency timeline.
Evidence before pixels
Flows, heuristics and your own analytics first, so design changes are backed by reasons.
Systems over screens
We leave behind components and rules, not just a pile of mockups.
Dev-ready handoff
Specs, states and edge cases documented so engineers don't have to guess.
A typical plan
Your first 90 days
Every plan is adjusted after the roast. This is what it usually looks like.
- Weeks 1 to 2
01Quick wins
- Heuristic review of onboarding
- Fix the worst friction points and microcopy
- Map the path to your activation event
- Weeks 3 to 6
02Redesign the flow
- New onboarding flow, prototyped and tested
- Core component library
- Dev handoff with specs and states
- Months 2 to 3
03Systemise
- Design system documentation
- Align marketing site with product UI
- Ongoing sprint support
For product leaders
Questions you might have
Something else? Email admin@baddesign.io. The founder replies.
Can you work in our design system?
Yes. We'll extend and tidy it rather than replace it, and document what we add.
Do you run user testing?
We can run lightweight usability tests on prototypes and review your existing analytics and session data.
Will you work directly with our engineers?
Yes. We join standups or planning when useful and answer questions during build.
Let's make the website do its job.
Send your URL. You'll get the top problems and the one fix worth doing first, written for you, not for designers.